Make the most of Amazon Prime Day this year

With prices going up everywhere, Amazon Prime Day is one of the smartest times of the year to buy things you already use without paying full price, such as household essentials, skincare or pantry staples. Featuring limited-time offers, steep discounts and exclusive member-only deals, Prime Day is also an amazing purchasing window for items you’ve been eyeing for a while, like a new tablet, air fryer or wireless earbuds.

So when is Prime Day, what is it and how does it work? Here’s everything you need to know ahead of time so that you can make the most of it. We’ll also let you in on a clever way to earn Amazon gift cards for free before you even start shopping.

Massive sales event for Amazon Prime members

Amazon Prime Day is a global sales event just for Prime members. It’s a bit like Amazon’s own version of Black Friday, but it usually happens in the middle of the year. In 2025, Amazon Prime Day is expected in July but as always, the exact date will be confirmed and announced closer to launch. Online shoppers will find deals in thousands of categories, including tech, home gadgets and electronics, beauty products, books and everything in between. Some discounts last throughout the entire event, while “lightning deals” only last a few hours (or minutes!) before they disappear.

Prime Day was first launched in 2015 to celebrate Amazon’s 20th anniversary. Originally a special, one-day sale in nine countries, it now runs for at least two days, sometimes longer, and features millions of deals across Amazon’s global marketplace. 

How Prime Day works

To get in on these deals, you need to be an Amazon Prime member. If you’re not already signed up, you can often get a 30-day free trial. You can absolutely take advantage of Prime Day deals with a trial membership and cancel it later if you decide it’s not for you. Once you're in, here’s what to expect:

• Early bird deals – some promotions start in the days leading up to the event, especially on Amazon-owned brands
• Lightning deals – limited-time offers that sell out quickly. These are time-sensitive and often highly discounted
• Daily deals – discounts on selected products that last 24 hours
• Personalised deals – based on your browsing and purchase history

Tips for Prime Day shopping

There is so much going on during this sales event, it’s easy to lose track of all the deals and discounts. Here are a few ways to stay organised:

Make a wishlist in advance

Keep a running wishlist of what you need (or want) on Amazon. If the items go on sale, you’ll get notified.

Set a budget

Knowing your spending limit before you shop will help you prioritise and stay focused. It’s always a good idea to break your budget down into categories.

Take advantage of gift cards and rewards

For a shopping event as big as Prime Day, it makes sense to use the Amazon gift cards you’ve earned through platforms like LifePoints. It’s a great way to offset your out-of-pocket spending with rewards you’ve earned on your own time.

Amazon gift cards are one of the most popular rewards among LifePoints members worldwide – perfect for Prime Day shopping. New to LifePoints? It’s a free and easy way to earn rewards for sharing your opinions in online surveys. Collect LifePoints and get rewards like e-gift cards, PayPal credit and more. Join LifePoints now and start earning rewards you can spend on Prime Day!

Track prices before the event

Some items are advertised as deals when they’re not much cheaper than usual. Tools like Keepa or CamelCamelCamel help track price history so you know when a deal is really a deal.

Use filters and alerts

Focus on the items you want by setting category filters and price alerts. Some browser extensions even compare prices across different retailers.

More value with LifePoints

Amazon Prime Day is a once-a-year opportunity to shop wisely, save money and get the most value out of your budget. And remember: With LifePoints, you can earn rewards in your spare time and use them on your Prime Day deals. Start earning with LifePoints today and turn your opinions into rewards that go further – especially when Prime Day rolls around.

Why Prime Day is so popular

While Prime Day typically lands mid-year, it doesn’t have a fixed date. Shoppers around the world stay alert, waiting for the official dates to be announced so they won’t miss out on:

• Incredible savings – discounts of up to 70% on selected items, with exclusive price reductions for Prime members
• Early access to holiday deals – perfect if you prefer to shop ahead for birthdays, back-to-school or even Christmas
• Convenience – everything’s online and often comes with free delivery, especially for Prime members
• Wide selection – shop all categories, from big-ticket items like laptops and TVs to pantry essentials, office supplies and more

And if you’ve earned a few LifePoints lately, you can redeem them for Amazon gift cards for even bigger savings on your Prime Day purchases.