Lightspeed is ranked as the world’s largest provider of custom research and analysis, operating globally across 70 countries. Lightspeed created and developed LifePoints, a home for consumers to share their views and opinions.
Today, LifePoints is a community of over 5,000,000 members from all over the world. Their contribution influences future products, services and brands by participating in data collection and research.
Consumer research is discovering what people like, dislike, want and desire by asking for opinions about products and services. This is done through surveys, product testing and data collection.